Vice President for Communication and Marketing- Boston, MA.

Organization: Conservation Law Foundation (CLF)

Position Title: Vice President for Communication and Marketing

Location: Boston, MA.

Hours and Compensation: CLF offers a competitive salary, an extensive benefits plan, and an open and accepting work environment where differences are highly respected.

Application Deadline: No later than June 10, 2014

Job Description:

Roles and Responsibilities include:

Management/Strategic Communications

• Supervise, mentor and support a communications and marketing team of three, including a Senior Communications Manager, an Online Engagement Specialist and a Press Officer
• Oversee the work of the Senior Communications Manager in planning, managing and delivering marketing/communication collateral, annual reports and newsletters, and overall editorial responsibility for external and internal communications materials/publications and media, including editing the organization’s newsletter, Conservation Matters
• Oversee the work of the Online Engagement Specialist in the development, coordination and management of content for the organization’s website to best represent the organization and its programs, assessing function and content of site to maximize its impact for CLF constituencies
• Oversee the work of the Press Officer in managing media and public relations, including preparing press and news releases, developing public relations strategies, tracking media appearances, developing talking points, preparing website content, responding to media calls, and generating publicity for CLF and its program areas
• Develop and oversee the implementation of an annual, highly integrated communications planning process which helps set goals for all programs and states and which includes measurable objectives for internal communications improvement as well as external stakeholder management
• Integrate both advocacy and policy communications with membership and development communications, with a particular focus on reaching younger and more diverse audiences through social media
• Oversee the development of an in-house communications system to keep staff abreast of developments within the organization and promote internal dialogue

Marketing and Development Communications

• Create and distribute targeted and engaging content that attracts high-value prospects to CLF and deepens CLF’s relationship with them over time
• Create personalized outreach approaches to systematically improve retention levels, engaging staff and board in donor cultivation, and the creation of communications strategies that segment members by interest area, while continuing to highlight CLF’s regional focusDevelop other innovative, non-traditional communications tools to further advance the organizational mission and goals
• Ensure consistency of style and readability of materials by general audiences

Media and Public Relations

• Create and implement a plan to cultivate and build relationships with New England media in order to raise CLF’s profile as the leading environmental advocacy organization in the region
• Promote CLF’s successes and thought leadership via high-visibility influential platforms including the press, social media, and CLF’s own media (including websites, blogs, newsletters and speaking engagements)
• Work as part of the senior staff team to create and implement innovative and effective communications campaigns to promote CLF’s mission and respond to periodic opportunities
• Create protocols and procedures for messaging and communications through the organization, and train, prepare and build capacity of state and program staff to work with media

Qualifications

Qualifications and Skills

• Bachelor’s degree in a communications-related field or comparable experience required
• A minimum of 7-10 years of professional experience in the field of communications with demonstrated expertise in the fundamentals of strategic communications, i.e., message development, media and public relations, social media, supporter engagement, development communications, marketing and advocacy
• A minimum of three years of experience supervising others
• Proven ability to recruit, train and motivate employees
• Excellent writing and editing skills and a strong artistic sense
• Ability to synthesize complex information from a variety of sources, including attorneys and policy makers, and present it to a lay audience in a compelling and vibrant manner
• Proven track record of success in using social media to engage a diverse and growing audience
• Experience in creating and implementing a strategic communications plan
• Ability to cultivate and build strong media contacts in New England
• Experience in and/or passion for environmental work
• Experience working in advocacy/campaign-oriented environment preferred
• Willingness to travel to state offices within New England (expected travel 10-20%)

Personal characteristics

• Collaborative team-player
• Proactive and strategic, a self-starter with the ability to chart his or her own course
• Self-confident and able to push back, although not ego-driven
• Organized, efficient and able to balance the day-to-day demands of the role with the strategic vision critical to success

Salary and Benefits

CLF offers a competitive salary, an extensive benefits plan, and an open and accepting work environment where differences are highly respected.

To Apply

Conservation Law Foundation has engaged Koya Leadership Partners to help in this hire. Please submit a compelling cover letter and resume to Rebecca Brodish.